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Detroit Auto Show
Kids can get their very first Ford GT when they stop by the Ford stand at the North American International Auto Show in January. Ford is giving away Revell-built Ford GT model snap kits and will introduce a retail line in April.
The auto show kit includes 14 pieces for easy assembly in just a few minutes, and will feature a unique auto show stamp on the bottom to signify the special edition. The retail model is more detailed; it has 28 pieces and will take 10 to 15 minutes to build. The retail kit will be widely available to purchase for $14.99.
“Our annual Revell Make ‘n Take model kit program has become a fun-filled auto show tradition,” said Mark Bentley, Ford Licensing manager. “Letting kids build their own Ford GT is a great way to introduce them to the Ford brand and create new enthusiasts.”
Ford has worked with Illinois-based Revell to build snap kits for auto shows and for retail sale since 2013. The licensing agreement started with Mustang, followed by a Raptor version.
“We’ve always enjoyed building Ford products,” said Brian Eble, Revell’s Vice President of Marketing. “Ford’s iconic designs make them a great brand to replicate. From first time model builders to master builders; Ford products continue to be one of the most sought after subject matter for scale plastic model kits.”
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